“Want your product or service to succeed? Read this book.”

Innovation X offers a smart, powerful framework for companies large and small to create and advance not just an innovation culture but an innovation strategy. It's a high-level book for high-level people—or for anyone bright, creative and ambitious enough to want to make a huge impact in their organization.”

Innovation X explains how an integrated design strategy is shaping the future of global business, one idea at a time.”

Innovation X is a brilliant design and business book...Because he is a tactical practitioner as well as a strategic thinker, Richardson gives the reader graspable tools for transforming innovation cultures and processes.”

“Ever wonder why design firms can predictably deliver the big innovations that corporations often can't? In your hands is the answer, and guess what...there is no magical process! It's a strategic approach to thinking and collaboration which Adam has kindly laid out for you based on years in the trenches at frog design. Read it and you just might do something you'll really be proud of.”


Innovation X: Why a Company's Toughest Problems Are Its Greatest AdvantageInnovation X, By Adam Richardson

With so many companies focusing more intensely than ever on innovation, why are so few seeing results?

Adam Richardson, creative director at the award-winning global innovation firm frog, gets to the bottom of this dilemma in his new book, Innovation X. Richardson argues that companies’ efforts to innovate are being thwarted by “X-Problems,” a new class of 21st century challenges that defy conventional planning. But Richardson has hope. If used in the right way, these problems can present massive innovation opportunities.

Grounded in insights about how customers, competitors, and technologies change quickly and often, Innovation X is the manual for leaders looking for clarity about the emerging challenges facing their businesses. The book provides practical innovation strategies that will work in dynamic markets, and offers tactical methods that can be put to use immediately.

Combining frog's approach with insightful analysis of companies such as Apple, BMW, Clif Bar, Google, Hewlett-Packard, Salesforce.com, and Zipcar, Richardson illustrates how to envision and realize successful new business ventures, products, and services. Innovation X is an essential guide for companies looking to get the jump on their competition in today’s disruptive environment.

Table of Contents (PDF)
Chapter 1: Living in an X-Problem World (PDF)

Thoughts from Adam's design mind blog

TEDx Taipei

Adam presented at TEDx Taipei on July 24 in the Huashan Cultural Park in Taiwan. The theme of the event was “Unlearn. Play. Inspire.” TEDx conferences are independently organized local TED events. TEDx Taipei featured 23 speakers, including designers, entrepreneurs, explorers, storytellers, photographers, scientific pioneers, visionaries, and provocateurs are going to share their stories with a 500 person audience.

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The Future of the Web

Adam gave the keynote speech at Amsterdam’s Next Web conference, the fifth annual gathering to discuss trends in the digital landscape, on how “The Future of the Web Will be Invisible.” Richardson discusses the intersection of the physical and the digital, and his term “Webjects,” the blending of objects and the Web.

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Findings From Doing Design Research on Lift Conference

At the beginning of May, frog design partnered with the Lift Conference in Geneva to do a bold experiment: conduct design research on the conference itself to understand what was working well and not so well about the conference. The organizers wanted to see if a design research approach based on real-time observation and interviewing of attendees could provide better and richer feedback, allowing them to further improve the already highly regarded event. Here is what we found.

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